Showcasing Your Impacts, One Story at a Time
Every business has a story worth telling, sometimes it just needs the right spotlight. I specialize in helping small manufacturers strengthen their brand presence, showcase their value, and connect with the audiences that matter most. Along the way, I’ve also partnered with clients in retail, education, and beyond, tailoring strategies that fit each industry’s unique voice.
From impact reports and digital campaigns to storytelling that puts people and progress front and center, my work is about more than marketing—it’s about transformation. Let me help you turn data into compelling stories, everyday operations into engaging visuals, and your organization’s mission into a message that resonates.
Impact Reports
Numbers tell part of the story, people tell the rest. Impact reports are where those two worlds meet. I specialize in transforming data, outcomes, and initiatives into compelling narratives that not only showcase results but also build trust with stakeholders, partners, and the community.
One of my key projects has been leading the creation of the annual Impact Report for the West Virginia University Industrial Extension, an organization dedicated to supporting West Virginia manufacturers through services like continuous improvement, process management, health and safety, and workforce development. Each year, I work closely with the team to gather data, highlight success stories, and design a report that communicates measurable impact in a clear and engaging way.
From before-and-after metrics that show real business improvements to spotlight features on local manufacturers making global strides, my reports go beyond checklists—they celebrate progress and demonstrate value. The result is a publication that strengthens credibility, drives engagement, and creates a record of achievement that organizations can share proudly.
If your organization needs a partner to bring results to life through storytelling and design, I can help you craft impact reports that resonate with both numbers people and storytellers alike.
Company & Program
Fact Sheets
Fact sheets are a powerful way to distill complex information into a clear, professional snapshot that stakeholders can easily understand and share. I specialize in designing fact sheets that balance strong visuals with concise, impactful content—making them ideal for outreach, recruitment, or program awareness.
One example is the West Virginia University Mining Program fact sheet, which I developed to highlight key program offerings, outcomes, and opportunities for students and industry partners. The final piece combined strategic messaging with clean design to create a one-page resource that communicates value at a glance while reinforcing WVU’s brand identity.
Whether it’s for a company, program, or initiative, my fact sheets help organizations present essential information in a way that is both informative and engaging.
Event Creation, Coordination & Conference Management
With a focus on high attention to detail and measurable results, I have led the planning and execution of large-scale events that bring people and ideas together. Most notably, I directed West Virginia’s largest manufacturing conference for small manufacturers, working alongside high-caliber teammates to deliver an impactful experience that connected industry leaders, showcased innovation, and supported the state’s growing manufacturing community.
