Hi, I’m Tracy of Tracy Straub & Co. LLC., where strategy meets storytelling.

With more than 15 years of experience in marketing and communications, I’ve built a career helping manufacturers, universities, and local brands strengthen their message, grow their audiences, and create lasting impact.

My background spans manufacturing, higher education, and advertising — leading campaigns, managing events, developing partnerships, and crafting content that builds authentic connections and measurable results.

Outside the office, I’m a travel and adventure photographer and writer based in the mountains of West Virginia. I’ve explored nearly 50 U.S. national parks and captured stories from Patagonia, the Canadian Rockies, the Italian Dolomites, Austrian Alps, and beyond. My work brings together a marketer’s eye for strategy and a traveler’s love of discovery, turning experiences into visuals and words that inspire connection.

From executive messaging to bucket-list imagery, everything I create blends thoughtful strategy, genuine storytelling, and a touch of adventure.

See some of my epic adventures!

FUN FACTS:

Favorite Hikes: W Trek (Patagonia, Chile), Tre Cime di Lavaredo loop (Italy), Laguna de los Tres (Argentina), The Enchantments Traverse (WA), The Wave (AZ), Precipice Trail (Acadia NP, ME)

Camera: Nikon Z8
Base: West Virginia